Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Number of items: 2.

Article

Olajumoke, T., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ayertey, S. (2025) The Roles of Chatbots and Sustainability in The Marketing of Fashion Brands. Interdisciplinary Journal of Economics and Business Law, 14. pp. 74-98. ISSN 2047-8747 (Print) 2047-8755 (Online)

Book Section

Olajumoke, T. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2025) Storytelling and the Sustainability of Fashion and Luxury Brands: Theory and Practice. In: Sustainable Digital Marketing for Fashion and Luxury Brands. Springer Nature Switzerland, Cham, pp. 409-423. ISBN 978-3-031-82467-8

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