University of Worcester Worcester Research and Publications

Browse by Author

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Book Section
Number of items: 1.

Book Section

Naeem, Muhammad and Okafor, S. (2019) User-Generated Content and Consumer Brand Engagement. In: Leveraging Computer-Mediated Marketing Environments. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, USA, pp. 193-220. ISBN 9781522573449

This list was generated on Fri Jun 25 14:02:26 2021 UTC.
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.