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Naeem, Muhammad and Okafor, S. (2019) User-Generated Content and Consumer Brand Engagement. In: Leveraging Computer-Mediated Marketing Environments. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, USA, pp. 193-220. ISBN 9781522573449
This list was generated on Sat Apr 25 10:18:28 2026 UTC.