Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Ohanians, D. and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2024) Consumer Brand Engagement Through Chatbots. In: Digital Transformation for Fashion and Luxury Brands: Theory and Practice. Palgrave Macmillan, Cham, Switzerland, pp. 47-66. ISBN Hardcover: 978-3-031-35588-2 • Softcover: 978-3-031-35591-2 • eBook: 978-3-031-35589-9

This list was generated on Sat Dec 21 18:29:26 2024 UTC.

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