University of Worcester Worcester Research and Publications
 
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Wiid, Ria ORCID logoORCID: https://orcid.org/0000-0002-8454-7833, Grant, P.S., Mills, A.J. and Pitt, L.F. (2016) No Joke: Understanding Public Sentiment Toward Selling and Salespeople Through Cartoon Analysis. Marketing Theory, 16 (2). pp. 171-193. ISSN Print 1470-5931 Online 1741-301X

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