Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Grant, P.S., Mills, A.J. and Pitt, L.F. (2016) No Joke: Understanding Public Sentiment Toward Selling and Salespeople Through Cartoon Analysis. Marketing Theory, 16 (2). pp. 171-193. ISSN Print 1470-5931 Online 1741-301X

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