Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Conference or Workshop Item

Ma, Jenny Wei-Chen and Gad Mohsen, Marwa (2016) Choosing the Right Promotional Tool in the Hotel Industry: The Case of the Chinese Consumer. In: Global Marketing Conference 2016, 21-24 July, 2016, Conrad Hong Kong, Hong Kong. (Unpublished)

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