Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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North, A.C., McKenzie, L.C., Law, Ruth and Hargreaves, D.J. (2004) The Effects of Musical and Voice “Fit” on Responses to Advertisements. Journal of Applied Social Psychology, 34 (8). pp. 1675-1708. ISSN Online 1559-1816

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