Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Julian, C.C., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M. (2014) The impact of knowledge management, brand orientation and global marketing strategy on performance. In: Research Handbook on Export Marketing. Edward Elgar Publishing Ltd., Cheltenham, UK, pp. 305-333. ISBN 9781781954386 (print) 9781781954393 (eISBN)

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