University of Worcester Worcester Research and Publications
 
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Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Emami, M. and Ismail, N. (2018) Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. Journal of Enterprise Information Management, 31 (3). pp. 463-487. ISSN 1741-0398

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