Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Hurley, P., Mora-Avila, Paulo and Salmon, J. (2019) Organisation-led Engagement With Consumers in Hidden Social Spaces. Journal of Digital and Social Media Marketing, 7 (1). pp. 53-67. ISSN Print: 2050-0076 Online:2050-0084

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