Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Number of items: 2.

Nicholls, Richard and Gad Mohsen, M. (2019) Managing customer-to-customer interaction (CCI) – insights from the frontline. Journal of Services Marketing, 33 (7). pp. 798-814. ISSN 0887-6045

Nicholls, Richard and Gad Mohsen, M. (2017) Customer-to-Customer Interaction (CCI): an Employee-based Perspective. In: QUIS15 - The 15th International Research Symposium on Service Excellence in Management, 12th - 15th June 2017, Porto, Portugal. (Unpublished)

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