Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Number of items: 2.

Article

Kuzma, Joanne, O'Sullivan, Sherry, Philippe, T.W., Koehler, J.W. and Coronel, R.S. (2017) Commercialization Strategy in Managing Online Presence in the Unmanned Aerial Vehicle Industry. International Journal of Business Strategy, 17 (1). pp. 59-68. ISSN 2378-8585

Kuzma, Joanne, Philippe, T.W., Koehler, J.W. and Coronel, R.S. (2016) Effects of Social Media Platform Preference: a Country Comparison of Online University Reputations. Journal of International Management Studies, 16 (1). pp. 35-44. ISSN Print 1930-6105 Online 2378-9557

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