University of Worcester Worcester Research and Publications
 
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Azemi, Y., Ozuem, W., Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Hobson, A. (2022) Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66. p. 102944. ISSN 0969-6989

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