The open access repository for research outputs of the University of Worcester
Olajumoke, Taiwo, Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ayertey, S.
(2025)
The Roles of Chatbots and Sustainability in The Marketing of Fashion Brands.
Interdisciplinary Journal of Economics and Business Law, 14.
pp. 74-98.
ISSN 2047-8747 (Print) 2047-8755 (Online)
Ayertey, S., Olajumoke, Taiwo, Forbin, B., Panditharathna, R. and Appiah, K. (2025) Value of Customer Co-created Engagements in Service Failure and Recovery. In: Contemporary Marketing Solutions. Springer Nature Switzerland, Cham, pp. 285-302. ISBN 978-3-031-74657-4
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