Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Olajumoke, Taiwo, Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ayertey, S. (2025) The Roles of Chatbots and Sustainability in The Marketing of Fashion Brands. Interdisciplinary Journal of Economics and Business Law, 14. pp. 74-98. ISSN 2047-8747 (Print) 2047-8755 (Online)

Ayertey, S., Olajumoke, Taiwo, Forbin, B., Panditharathna, R. and Appiah, K. (2025) Value of Customer Co-created Engagements in Service Failure and Recovery. In: Contemporary Marketing Solutions. Springer Nature Switzerland, Cham, pp. 285-302. ISBN 978-3-031-74657-4

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