Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Ali, F., Amin, M. and Jayashree, S. (2016) Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing. Journal of Hospitality and Tourism Technology, 7 (1). pp. 60-83. ISSN 1757-9880

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