Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Aboueldahab, Walid (2022) The Impact of Innovative Mobile Customer Relationship Management (mCRM) Processes on Customer Satisfaction of Samsung, Dubai, UAE. DBA thesis, University of Worcester.

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