Significant Moment and People: Further Insights in to Female Coaching Journeys

Previous research has highlighted the under representation of women in coaching, focusing primarily on the challenges faced by elite female coaches (Norman, 2008, 2010, 2012; Reade, Rodgers and Norman, 2009). A shift in socio-cultural and political landscapes, towards equal opportunities for minority groups in society, has supported the development of further enquiry in to supportive mechanisms for female coaches; who have various levels of coaching experience (Equality and Human Rights Commission, 2010; Vinson et al., 2015, 2016; Sport England, 2016). Furthermore, the need for female coaches to express their prior experiences which shape their perceived competences in their role and identity as a coach (Pope et al., 2014). This is particularly important in contributing to the creation of effective supportive environments that inspire female coaches to pursue and sustain a career in coaching. Hence, the aim of this research was to investigate key moments and people in female coaching journeys that have influenced their personal and professional development (whilst pursuing and sustaining a career in coaching). Moreover, to provide recommendations for future supportive provisions for the development of female coaches.

Semi-structured interviews were utilised in order to gain a rich insight into female coaching journeys. One initial set of interviews (lasting 50 minutes each on average) included 12 coaches (Level 2 to Level 4 UKCC qualified/or equivalent) from a range of sport specialisms, with a minimum of 3 years coaching experience. A second set of interviews were conducted with 4 of the original coaches three coaching seasons later to address the changes in the landscape regarding supportive female coaching provisions. Thematic analysis was adopted to inform the development of emergent themes. Results indicate the need to maintain a fight for continued change in the coaching landscape to enhance the knowledge and understanding of individualised journeys to align appropriate supportive mechanisms for female coaches.