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Lisa Ann Richey and Stefano Ponte, Brand Aid: Shopping Well to Save the World (Book Review)

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Storey, David ORCID: https://orcid.org/0000-0002-6714-1727 (2017) Lisa Ann Richey and Stefano Ponte, Brand Aid: Shopping Well to Save the World (Book Review). SAGE Publications.

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Official URL: https://journals.sagepub.com/doi/abs/10.1177/14695...

Abstract

Book review for
"Brand Aid: Shopping Well to Save the World
Lisa Ann Richey & Stefano Ponte, , Brand Aid: Shopping Well to Save the World. Minneapolis, MN: University of Minnesota Press, 2011. 288 pp. ISBN: 9780816665464 (pbk)".

Item Type:	Other
Additional Information:	Staff and students at the University of Worcester have access to the full-text of the published version via the UW online Library Search. External users should check availability with their local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	marketing, economics and econometrics, business and international management, celebrity status, Brand Aid, Product RED, social politics, social psychology
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	College of Health, Life and Environmental Sciences > School of Science and the Environment
Related URLs:	https://journals.sagepub.com/ https://library.worc.ac.uk/?
SWORD Depositor:	Prof. Pub Router
Depositing User:	David Storey
Date Deposited:	05 Feb 2019 09:06
Last Modified:	04 Feb 2025 10:42
URI:	https://eprints.worc.ac.uk/id/eprint/7537

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