University of Worcester Worcester Research and Publications

Shaping a Corporate Identity From Below; the Role of the BAT Bulletin.

Cox, Howard (2008) Shaping a Corporate Identity From Below; the Role of the BAT Bulletin. Management and Organisational History, 3 (3-4). pp. 197-215. ISSN Online: 1744-9367 Print: 1744-9359

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Shaping_a_Corp_Identity,_the_role_of_the_Bat_Bulletin_-_Content.pdf - Accepted Version

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Existing studies that have explored the use of company journals as a mode of corporate communication during the early 20th century have invariably adopted an instrumentalist view of these publications. Company journals have been seen as a means of projecting to employees a top-down view of organisations. This article identifies a counter-example in which the origins of a company journal, the 'Bat Bulletin', are seen to arise as the result of an initiative stemming from the employees themselves. These antecedents gave the 'Bat Bulletin' a high degree of legitimacy amongst staff and provided the company with an important means of establishing a unified corporate culture across a disparate group international operating companies. Over time, however, the contents of the journal gradually became more conventional, and it was eventually closed down when the strategy of international integration ceased to be a desirable corporate objective during the 1930's.

Item Type: Article
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The attached PDFprovides access to the pre-print of the article. The electronic full-text cannot be supplied for the published article. Please check availability with your local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords: British American Tobacco Co, cigarettes, corporate headquarters, World War One, Hugo Cunliffe-Owen, international corporate integration, James B. Duke, tobacco industry.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
N Fine Arts > NE Print media
Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Depositing User: Christina Langfield
Date Deposited: 19 Mar 2009 11:55
Last Modified: 08 Jun 2021 09:25

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