University of Worcester Worcester Research and Publications

Empathy Leads to Increased Online Charitable Behaviour When Time is the Currency

Farrelly, Daniel ORCID: and Bennett, Michael (2018) Empathy Leads to Increased Online Charitable Behaviour When Time is the Currency. Journal of Community & Applied Social Psychology, 28 (1). pp. 42-46. ISSN Print: 1052-9284 Online: 1099-1298

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This study shows how the empathy-altruism hypothesis can affect helping behaviour where time spent is the currency, through the novel use of a real world charity. Using an online charity task ( we show that inducing empathy and also anger cause participants to spend more time donating rice to the United Nations World Food Programme. These findings therefore supports the empathy-altruism hypothesis, and adds to previous research that have mainly used artificial and/or hypothetical scenarios by further showing that its effects can be applied to real world scenarios where helping behaviours are beneficial.

Item Type: Article
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Uncontrolled Discrete Keywords: empathy, online charitable behaviour, time, altruism
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: College of Business, Psychology and Sport > School of Psychology
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Depositing User: Daniel Farrelly
Date Deposited: 04 Oct 2017 09:05
Last Modified: 09 Jul 2020 10:15

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