University of Worcester Worcester Research and Publications

Using Heritage to Promote Rural Places

Storey, David ORCID: (2016) Using Heritage to Promote Rural Places. Town & Country Planning, 85 (7). pp. 286-288. ISSN 0040-9960

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The proliferation of brown signs informing people
they are entering a ‘historic market town’, ‘historic
riverside village’ and so on has become an everyday
feature in the UK. This reflects the growing use of
local heritage in its various guises to promote places
as tourist attractions; and this in turn can be seen as a
manifestation of the broader commodification of place.
The ‘historicising’ of place both reflects and
reproduces an interest in the past and in the
particularities of places. Such place promotional
efforts have a long history, particularly within an urban
context, but are increasingly deployed in what might
be seen as more mundane places, including villages
and small towns seeking to project themselves
through reference to some local historical or cultural
features that distinguish them from other places,
thereby marking them out as somewhere worth

Item Type: Article
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Uncontrolled Discrete Keywords: rural place, promotion, heritage, urban context, use of a local heritage, tourist attraction
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: College of Health, Life and Environmental Sciences > School of Science and the Environment
Related URLs:
Depositing User: David Storey
Date Deposited: 17 Nov 2016 15:33
Last Modified: 27 Nov 2020 04:00

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