University of Worcester Worcester Research and Publications

Internationalization’s Effect on Marketing Learning: A Study of Syrian Firms

Ibeh, K. and Kasem, Laila (2013) Internationalization’s Effect on Marketing Learning: A Study of Syrian Firms. Journal of Business Research, 67 (5). pp. 680-685. ISSN 0148-2963

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The aim of the present study is to understand the effects of international expansion on firms’ acquisition of marketing learning. This study’s focus on marketing learning complements previous research on the impact of internationalization on the development of foreign-market and technological knowledge. The research finds that the scope of a firm’s international activities, perception of gaps in marketing knowledge, and external social capital positively influence firms’ acquisition of marketing learning. However, firm’s age at initial international market entry appears not to be a significant factor. The study adds to the very limited body of research on the marketing learning outcomes of international expansion, while also offering rare empirical insights from the Middle East on this important subject matter. The paper discusses implications for international managers, policy makers, and future researchers.

Item Type: Article
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Uncontrolled Discrete Keywords: internationalization, internationalisation, internationalization scope, marketing learning, network, transition economies, Syria
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Laila Kasem
Date Deposited: 28 Apr 2016 10:31
Last Modified: 17 Jun 2020 17:10

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