Engaging Employers and Enterprise Creation: a Case Study (Momentum, University of Worcester)

The Momentum project at the University of Worcester, involved the recruitment of 40 recent graduates and employees in employment, to a two-year, part-time Executive MBA programme, several of whom have participated in a ‘Masters’ internship’ programme. The project launched in September 2014, and to date has gained a great deal of interest from sponsoring employers, local enterprise partnerships and others in representing a key contribution to the local economy. Central to the project has been the creation and support of 7 new enterprises established through the project, and housed in a new incubator facility at the University, as part of its commitment to employment creation and enterprise start-up. The session will examine achievements to date, and learning derived from the project, from both the student and employer perspective.