The Construction of Feminine and Masculine Gender Identities through Advertising in Kays Catalogue (1920-2000)

Mirza, Mehreen; Mitra, Barbara

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Mirza, Mehreen and Mitra, Barbara ORCID: https://orcid.org/0000-0002-4512-466X (2015) The Construction of Feminine and Masculine Gender Identities through Advertising in Kays Catalogue (1920-2000). In: Gender Construction in Kays Catalogues : 1920 to the New Millennium. Cambridge Academic, Cambridge, pp. 29-45. ISBN 1903499828

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Output Type:

Book Section

Editors:

Editors

Staff ID

ORCID

ORCID Put Code

Mitra, Barbara

UNSPECIFIED

Johnson, Rachel

UNSPECIFIED

Additional Information:

Papers presented at the conference ‘The Catalogue of Dreams :Kays’ Mail Order Catalogues and the Development of 20th Century Aspirational Living’ held on 15th November 2011 at the City Campus, University of Worcester.

Copies of this title are held at The Hive and at the University of Worcester's Research Collections. External users should check availability with their local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords:

gender, identity, consumer culture, advertising, Kays catalogues, mail order catalogues, gender discourses, mail order consumerism

Subjects:

H Social Sciences > H Social Sciences (General)

Legacy Divisions (Admin Only):

College of Arts, Humanities and Education > School of Humanities

Academic Schools:

Institute of Arts and Humanities

Related URLs:

Depositing User:

Janet Davidson

Date Deposited: