University of Worcester Worcester Research and Publications

Fandom in the Workplace: Multi-target Identification in Professional Team Sports.

Swanson, Steve and Kent, A. (2015) Fandom in the Workplace: Multi-target Identification in Professional Team Sports. Journal of Sport Management, 29 (4). pp. 461-477. ISSN Print: 0888-4773 Online: 1543-270X

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Team identification has been researched extensively from the perspective of the consumer. The current study proposes that employees working in professional sport may also be fans of their respective teams, and provides insight on the role of team identification in the workplace environment. Over 1100 business operations employees from the top profession sports leagues in North America participated, and results indicate that dual targets of identification exist simultaneously in this setting. Strong support is provided for the discriminant validity between organizational and team identification. Beyond the more established effects of organizational identification, the results provide evidence that team identification independently predicts key outcomes such as commitment, satisfaction, and motivation. The results add to the literature by introducing the concept of a sports team as an additional target of identification in the organizational context.

Item Type: Article
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Uncontrolled Discrete Keywords: fandom, workplace, professional sport, team identification, team sports
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: College of Business, Psychology and Sport > School of Sport and Exercise Science
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Depositing User: Steven Swanson
Date Deposited: 17 Nov 2014 09:48
Last Modified: 17 Jun 2020 17:05

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