University of Worcester Worcester Research and Publications

Cheese Makers are Always Women: Gendered Representations of Farm Life in the Agricultural Press

Morris, C. and Evans, Nick (2001) Cheese Makers are Always Women: Gendered Representations of Farm Life in the Agricultural Press. Gender, Place and Culture - A Journal of Feminist Geography, 8 (4). pp. 375-390.


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Drawing upon the 'Farmlife' pages of Farmer's Weekly, the most significant farming publication in the UK, this paper assesses the ways in which gender identities in farming are represented by its text and images. Lead articles from 1976 and 1996 issues of Farmlife are taken as the research focus to determine how representations have altered in line with restructuring of the agricultural industry. Reference is made to Connell's (1987) notions of hegemonic masculinity and emphasised femininity to inform the analysis about the ways in which these gender identities are (re)produced through the British farming media. A simple typology is derived from the articles which assists in revealing a remarkable degree of consistency in the portrayal of gender identities over time. The findings augment evidence from international research suggesting that dominant gender identities within agriculture are being perpetuated through the farming media. The implications of this are highlighted and suggestions made for research with the consumers of these media products.

Item Type: Article
Uncontrolled Discrete Keywords: media representations, gender, farming, rural, women, roles
Subjects: S Agriculture > S Agriculture (General)
G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
H Social Sciences > HM Sociology
Divisions: College of Health, Life and Environmental Sciences > School of Science and the Environment
Related URLs:
Depositing User: Deborah Offen
Date Deposited: 26 Oct 2007 11:48
Last Modified: 08 Jun 2021 09:26

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