Beauty as Duty: The original influencers?

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Dobson, Esther ORCID logoORCID: https://orcid.org/0009-0001-5740-5610 and King, Elspeth ORCID logoORCID: https://orcid.org/0000-0001-7525-4513 (2025) Beauty as Duty: The original influencers? University of Worcester Academic Blog.

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Output Type:
Article
Abstract:

In the absence of the many men conscripted into military services during the Second World War, women stepped in to help keep Britain running by temporarily adopting ‘masculine’ roles at home and in the workplace.

However, one decidedly ‘feminine’ approach that British women were encouraged to contribute to the war effort was through their appearance.

Subjects:
D History General and Old World > DA Great Britain
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Academic Schools:
Professional Services
Institute of Arts and Humanities
Related URLs:
Official URL:
https://www.worcester.ac.uk/about/news/academic-bl...
Depositing User:
Esther Dobson
Date Deposited:
18 Aug 2025 10:32
Last Modified:
11 Jun 2026 04:00
Deposited By:
Esther Dobson
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