Beauty as Duty: The original influencers?

Dobson, Esther; King, Elspeth

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Dobson, Esther ORCID: https://orcid.org/0009-0001-5740-5610 and King, Elspeth (2025) Beauty as Duty: The original influencers? University of Worcester Academic Blog.

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Output Type:

Article

Abstract:

In the absence of the many men conscripted into military services during the Second World War, women stepped in to help keep Britain running by temporarily adopting ‘masculine’ roles at home and in the workplace.

However, one decidedly ‘feminine’ approach that British women were encouraged to contribute to the war effort was through their appearance.

Subjects:

D History General and Old World > DA Great Britain
H Social Sciences > HN Social history and conditions. Social problems. Social reform

Legacy Divisions (Admin Only):

College of Arts, Humanities and Education > School of Humanities
Central Services > Others

Academic Schools:

Institute of Arts and Humanities

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