Business research methodologies: cross-cultural business research

Introduction: Welcome to this talk where we are going to be discussing cross-cultural business research. I'm Robin Bell from the University of Worcester. I'm going to give a short talk on this topic for you today. During this talk, we're going to cover four main areas. The first is what is cross-cultural research? We'll define it here before moving on to the second area, which is going to be a discussion of the value of cross-cultural research. Then we move on to the third area, discussing the challenges of conducting cross-cultural research. Then finally, I'm going to give you a case study from my own experience of conducting cross-cultural research.