Business research methodologies: cross-cultural business research

Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277 (2022) Business research methodologies: cross-cultural business research. Henry Stewart Talks, The Business & Management Collection; ISSN: 2059-7177.

Abstract

Introduction: Welcome to this talk where we are going to be discussing cross-cultural business research. I'm Robin Bell from the University of Worcester. I'm going to give a short talk on this topic for you today. During this talk, we're going to cover four main areas. The first is what is cross-cultural research? We'll define it here before moving on to the second area, which is going to be a discussion of the value of cross-cultural research. Then we move on to the third area, discussing the challenges of conducting cross-cultural research. Then finally, I'm going to give you a case study from my own experience of conducting cross-cultural research.

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