University of Worcester Worcester Research and Publications

Mobile learning adoption at the science museum group

Welch, Ruel, Alade, Temitope ORCID: and Nichol, Lynn (2020) Mobile learning adoption at the science museum group. In: Proceedings of the 16th International Conference - Mobile Learning. IADIS Press, pp. 39-46. ISBN 9789898704160

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Mobile learning (mLearning) at the Science Museum Group (SMG) in the United Kingdom (UK) could reduce ICT support calls, increase productivity and develop technical knowledge SMG staff. However, challenges are pervasive in any technological adoption. This paper uses the unified theory of acceptance and use of technology (UTAUT) model to explain the determinants of mLearning adoption at the Science Museum Group (SMG). Results indicate that the UTAUT constructs, performance expectancy, effort expectancy, social influence and facilitating conditions are all significant determinants of behavioral intention to use mLearning. A newly proposed construct, self-directed learning was not a significant determinant of behaviour intentions. Further examination found age and gender moderate the relationship between the UTAUT constructs. These findings present several useful implications for mLearning research and practice for ICT service desk at SMG. The research contributes to mLearning technology adoption and strategy.

Item Type: Book Section
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The full-text of the online published article can be accessed via the official URL.

Uncontrolled Discrete Keywords: museums, behavioral intention, E-learning, behaviour intentions, facilitating conditions, mobile learning (mLearning), self-directed learning, technological adoption, technology adoption, the unified theory of acceptance and use of technology (UTAUT), IRWRG
Subjects: T Technology > T Technology (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Temitope Alade
Date Deposited: 03 Jul 2020 10:08
Last Modified: 15 Feb 2023 14:50

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