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Lisa Ann Richey and Stefano Ponte, Brand Aid: Shopping Well to Save the World (Book Review)

Storey, David (2017) Lisa Ann Richey and Stefano Ponte, Brand Aid: Shopping Well to Save the World (Book Review). Journal of Consumer Culture, 17 (1). pp. 140-141. ISSN 1741-2900

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Abstract

Book review for "Brand Aid: Shopping Well to Save the World Lisa Ann Richey & Stefano Ponte, , Brand Aid: Shopping Well to Save the World. Minneapolis, MN: University of Minnesota Press, 2011. 288 pp. ISBN: 9780816665464 (pbk)".

Item Type: Article
Additional Information:

Staff and students at the University of Worcester have access to the full-text of the published version via the UW online Library Search. External users should check availability with their local library or Interlibrary Requests Service.

Uncontrolled Keywords: marketing, economics and econometrics, business and international management, celebrity status, Brand Aid, Product RED, social politics, social psychology
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Departments > Institute of Science and the Environment
Related URLs:
SWORD Depositor: Prof. Pub Router
Depositing User: David Storey
Date Deposited: 05 Feb 2019 09:06
Last Modified: 05 Feb 2019 09:06
URI: https://eprints.worc.ac.uk/id/eprint/7537

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