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"I don't go to Meetings": Understanding Farmer Perspectives on Bovine TB and Biosecurity Training

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Hamilton, L., Evans, Nick and Allcock, J. (2019) "I don't go to Meetings": Understanding Farmer Perspectives on Bovine TB and Biosecurity Training. The Veterinary Record, 184 (13). ISSN 2042-7670

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Official URL: https://veterinaryrecord.bmj.com/content/early/201...

Abstract

In 2016, a veterinary service company, XL Farmcare UK, was awarded a Defra contract to manage a series of on-farm demonstration workshops to raise biosecurity awareness. The workshops provided free training for cattle farmers in England on the practical measures that they could take to limit the threat of bovine tuberculosis (bTB). Despite communicating these events to farmers, the number who subsequently attended them was low and the company decided to conduct research to seek explanation. Farmers were interviewed at agricultural shows, their comments analysed and the frequency of words in use were measured to produce a set of common themes. This thematic analysis provides an illustrative rather than representative picture of farmer opinions yet holds significant explanatory value for understanding the apparent lack of engagement with biosecurity training. Broad-ranging farmer perspectives can be understood through a 'typology' of feelings about bTB, particularly expressions of blame, loss, confusion, ignorance, resignation and fear. The cumulative effect amounts to one of overwhelming negativity, explaining why so many farmers disengaged from training provision; a finding with relevance and value for the way training providers plan future communication methods in relation to biosecurity risk mitigation. [Abstract copyright: © British Veterinary Association 2019. No commercial re-use. See rights and permissions. Published by BMJ.]

Item Type:	Article
Additional Information:	This is the accepted author manuscript (AAM). The final published version (version of record) is available online via BMJ Publishing Group at http://doi.org/10.1136/vr.104995 - please refer to any applicable terms of use of the publisher. Please note that the title as given in the author's accepted manuscript differs slightly from that of the Version of Record.
Uncontrolled Discrete Keywords:	biosecurity, bovine tuberculosis, knowledge transfer, meetings, qualitative research methods
Subjects:	S Agriculture > SF Animal culture
Divisions:	College of Health, Life and Environmental Sciences > School of Science and the Environment
Related URLs:	https://veterinaryrecord.bmj.com/ http://eprints.keele.ac.uk/5513/
SWORD Depositor:	Prof. Pub Router
Depositing User:	Nick Evans
Date Deposited:	23 Jan 2019 07:39
Last Modified:	14 Sep 2020 14:53
URI:	https://eprints.worc.ac.uk/id/eprint/7516

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