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Generation Z: Communications & Engagement

Bozward, David (2017) Generation Z: Communications & Engagement. In: President's Lecture Series, 9th March 2017, St John's Campus, University of Worcester. (Unpublished)

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Abstract

This generation is instantly connected and interconnected, with access to everything all the time. Their world is centred around smartphones, text messages, instant messaging, Skype, online social communities like Facebook and Twitter or self-publishing tools like YouTube and WordPress and the only way you are going to get the most from them is on their terms. So how do we achieve higher engagement and communication from Generation z?

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Keywords: Generation Z, communication, engagement, social media
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HV Social pathology. Social and public welfare
L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Academic Departments > Worcester Business School
Related URLs:
Depositing User: David Bozward
Date Deposited: 13 Mar 2017 10:13
Last Modified: 13 Mar 2017 13:24
URI: https://eprints.worc.ac.uk/id/eprint/5405

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