Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

Generation Z: Communications & Engagement

Tools

Bozward, David (2017) Generation Z: Communications & Engagement. In: President's Lecture Series, 9th March 2017, St John's Campus, University of Worcester. (Unpublished)

Preview

Slideshow (Generation z: communications & engagement)
Generation z - HWCC.pdf - Presentation
Available under License Creative Commons Attribution Non-commercial.
Download (13MB) | Preview

Abstract

This generation is instantly connected and interconnected, with access to everything all the time. Their world is centred around smartphones, text messages, instant messaging, Skype, online social communities like Facebook and Twitter or self-publishing tools like YouTube and WordPress and the only way you are going to get the most from them is on their terms.

So how do we achieve higher engagement and communication from Generation z?

Item Type:	Conference or Workshop Item (Lecture)
Uncontrolled Discrete Keywords:	Generation Z, communication, engagement, social media
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HV Social pathology. Social and public welfare L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	Organisation
Depositing User:	David Bozward
Date Deposited:	13 Mar 2017 10:13
Last Modified:	17 Jun 2020 17:16
URI:	https://eprints.worc.ac.uk/id/eprint/5405

Actions (login required)

View Item

CORE (COnnecting REpositories)

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.