University of Worcester Worcester Research and Publications

Using Heritage to Promote Rural Places

Storey, David (2016) Using Heritage to Promote Rural Places. Town & Country Planning, 85 (7). pp. 286-288. ISSN 0040-9960

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The proliferation of brown signs informing people they are entering a ‘historic market town’, ‘historic riverside village’ and so on has become an everyday feature in the UK. This reflects the growing use of local heritage in its various guises to promote places as tourist attractions; and this in turn can be seen as a manifestation of the broader commodification of place. The ‘historicising’ of place both reflects and reproduces an interest in the past and in the particularities of places. Such place promotional efforts have a long history, particularly within an urban context, but are increasingly deployed in what might be seen as more mundane places, including villages and small towns seeking to project themselves through reference to some local historical or cultural features that distinguish them from other places, thereby marking them out as somewhere worth visiting.

Item Type: Article
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Uncontrolled Keywords: rural place, promotion, heritage, urban context, use of a local heritage, tourist attraction
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: Academic Departments > Institute of Science and the Environment
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Depositing User: David Storey
Date Deposited: 17 Nov 2016 15:33
Last Modified: 17 Nov 2016 15:33

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