University of Worcester Worcester Research and Publications

An Examination of Privacy Policies of Global On-line E-pharmacies

Kuzma, Joanne, Dobson, Kate and Robinson, Andrew (2016) An Examination of Privacy Policies of Global On-line E-pharmacies. European Journal of Research and Reflection in Management Sciences, 4 (6). pp. 23-28. ISSN 2056-5992


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This paper investigates the differences in privacy policy functions among 90 online pharmacy websites in nine countries in Europe, Asia and North America. Results from this study show that the majority of websites do have privacy policies, but the level of functional protection of consumers varies widely. Even in those countries where strong privacy laws exist, the level of privacy protection adherence is often very low. Most studies of privacy policy issues have concentrated on websites from developed nations, with few studies of the pharmacy industry. A better understanding of this industry, as well as understanding the differences in privacy policy implementation among developing and developed countries, provides important lessons for both businesses and consumers.

Item Type: Article
Additional Information:

The full-text can be accessed via the Official URL.

Uncontrolled Discrete Keywords: E-pharmacy, online pharmacies, privacy, healthcare sector, privacy policies
Subjects: K Law > K Law (General)
R Medicine > RM Therapeutics. Pharmacology
T Technology > T Technology (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Copyright Info: Open Access journal
Depositing User: Joanne Kuzma
Date Deposited: 22 Sep 2016 11:13
Last Modified: 17 Jun 2020 17:13

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