University of Worcester Worcester Research and Publications

Audience Responses to the Physical Appearance of Television Newsreaders

Mitra, Barbara ORCID:, Webb, Michael and Wolfe, Claire ORCID: (2014) Audience Responses to the Physical Appearance of Television Newsreaders. Participation. Journal of Audience & Reception Studies, 11 (2). pp. 45-57. ISSN 1749-8716

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Women still face much greater pressure than men about their physical appearance and
body image. How they look matters, especially with regards to newsreaders and
broadcasters. In this study, we investigate the opinions of those who watch television news
in relation to the appearance of news presenters through the use of 20 semi-structured
interviews with female and male viewers and 167 questionnaires. We found that audiences
were well aware that female newsreaders may have been chosen for their appearance and
many of our respondents thought that this was rather unjust. The audience felt that male
newsreaders were credible whether they had grey hair or were young and good looking.
Where women were glamorised they were often belittled and trivialised in terms of
intelligence and abilities. We found that audiences were more interested in the actual news
than newsreaders’ appearance and some respondents wanted more diverse

Item Type: Article
Additional Information:

The full-text can be accessed via the Official URL.

Uncontrolled Discrete Keywords: newsreaders, gender, sexualisation, age, representation, television news.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: College of Arts, Humanities and Education > School of Humanities
Copyright Info: Open Access journal
Depositing User: Barbara Mitra
Date Deposited: 19 Dec 2014 14:38
Last Modified: 07 Apr 2022 04:00

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