University of Worcester Worcester Research and Publications
 
  USER PANEL:
  ABOUT THE COLLECTION:
  CONTACT DETAILS:

The Internet as a Small Business E-Commerce Ecosystem.

Walton, Nigel and Buxton, Michael (2014) The Internet as a Small Business E-Commerce Ecosystem. In: E-Commerce Platform Acceptance: Suppliers, Retailers and Consumers. Springer International Publishing, Zurich, Switerland, pp. 79-100. ISBN Print: 978-3-319-06120-7 Online: 978-3-319-06121-4

[img]
Preview
Text
E__The Internet as a Small Business E-Commerce Ecosystem - Book Chapter.pdf - Published Version

Download (426kB) | Preview

Abstract

The purpose of this chapter is to analyse how the ecosystem concept can be applied to small businesses and how the Internet and e-commerce can help SMEs harness the required resources to enhance their competitive performance in the marketplace. The chapter will investigate the wide variety of e-commerce applications that are available to small businesses to help address the issue of limited resources. It will provide an ecosystem map illustrating how each functional area of a small business can utilise Internet e-commerce applications to enhance their resource base. The chapter also explores the opportunities and threats that the e-commerce ecosystem model poses for small, medium-sized enterprises (SMEs). This is based upon empirical research consisting of three focus group interviews undertaken with small and medium-sized retail service firms located in the Herefordshire and Worcestershire regions of the United Kingdom in January–February 2014.

Item Type: Book Section
Uncontrolled Keywords: ecosystem, internet, resources, e-commerce, applications
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HG Finance
T Technology > T Technology (General)
Divisions: Academic Departments > Worcester Business School
Related URLs:
Depositing User: Nigel Walton
Date Deposited: 17 Jul 2014 10:20
Last Modified: 07 Aug 2015 14:58
URI: https://eprints.worc.ac.uk/id/eprint/3221

Actions (login required)

View Item View Item
 
     
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.