University of Worcester Worcester Research and Publications

The Potential of the Global Cultural Industries

James, David (2009) The Potential of the Global Cultural Industries. In: Creative Industries World Conference, 19-20 October 2009, Communication University of China, Beijing.

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The intention of this paper is to evaluate the potential of the world media environment in which we operate. If we are to exploit this potential effectively, we need to consider, first, the problems that corporate control might present to cultural development and a global shared prosperity, secondly, how we might tap into the reserves of the immense investment in the cultural industries, thirdly, the importance of the individual in this corporate world as a generator of creative ideas and as a world communicator and, finally, the importance of higher education in shaping graduates who will contribute to this developmental process.

Item Type: Conference or Workshop Item (Paper)
Additional Information:

Keynote speech at the Creative Industries World Conference, hosted by Communication University of China in Beijing on 19-20 October 2009

Uncontrolled Discrete Keywords: global cultural industries, cultural development, corporate control, world media environment
Subjects: N Fine Arts > NX Arts in general
Divisions: College of Arts, Humanities and Education > School of Arts
Depositing User: Janet Davidson
Date Deposited: 16 Nov 2011 10:31
Last Modified: 08 Jun 2021 09:23

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