Lisa Ann Richey and Stefano Ponte, Brand Aid: Shopping Well to Save the World (Book Review)

Storey, David

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Storey, David ORCID: https://orcid.org/0000-0002-6714-1727 (2017) Lisa Ann Richey and Stefano Ponte, Brand Aid: Shopping Well to Save the World (Book Review). SAGE Publications.

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Output Type:

Other

Abstract:

Book review for
"Brand Aid: Shopping Well to Save the World
Lisa Ann Richey & Stefano Ponte, , Brand Aid: Shopping Well to Save the World. Minneapolis, MN: University of Minnesota Press, 2011. 288 pp. ISBN: 9780816665464 (pbk)".

Additional Information:

Staff and students at the University of Worcester have access to the full-text of the published version via the UW online Library Search. External users should check availability with their local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords:

marketing, economics and econometrics, business and international management, celebrity status, Brand Aid, Product RED, social politics, social psychology

Subjects:

H Social Sciences > H Social Sciences (General)

Academic Schools:

School of Science and the environment

Related URLs:

SWORD Depositor:

Prof. Pub Router

Official URL:

https://journals.sagepub.com/doi/abs/10.1177/14695...

Depositing User:

David Storey

Date Deposited: