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Zimba, C., Trivedi, R., Ismagilova, E. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2026) Visualising the trip: how visual eWOM shapes travel intentions via mental imagery. International Journal of Contemporary Hospitality Management, AOP. pp. 1-21. ISSN Online ISSN 1757-1049 Print ISSN 0959-6119