University of Worcester Worcester Research and Publications
 
  USER PANEL:
  ABOUT THE COLLECTION:
  CONTACT DETAILS:

Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Emami, M. and Valaei, N. (2019) Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions. International Journal of e-Business Research, 15 (2). pp. 71-92. ISSN Print: 1548-1131 Online: 1548-114X

Full text not available from this repository. (Request a copy)

Abstract

Despite the considerable role of consumers' emotive and cognitive origins in performing e-commerce transactions, a few empirical investigations systemically integrate the utilitarian and hedonic factors into the online retailing environment to uncover consumers' purchase choices and repatronage decisions. Built upon the dual-process framework and cognitive model (COG) of satisfaction decisions, this article proposes that anticipated elation (emotive factor) and trust propensity (cognitive factor) are the determinants of immersive satisfaction (emotive factors/outcome) and repatronage intention (cognitive outcome). The study further argues that the utilitarian and hedonic factors moderates the proposed relationships. A sample of 424 valid questionnaires was collected from experienced online consumers in Malaysia. Statistical analysis of the study was conducted using partial least square (PLS), which is a variance-based structural equation modeling (VB-SEM) technique, for both measurement and structural assessments. The empirical evaluation supports the structural relationships between exogenous and endogenous constructs in the online retailing environment. Additionally, utilitarian and hedonic product type moderates the proposed structural relationships, except for the relationship between anticipated elation and immersive satisfaction. The research's practical and theoretical implications are discussed.

Item Type: Article
Additional Information:

The full-text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords: e-commerce, consumer's purchase choices, dual-process framework, cognitive model, COG, satisfaction decisions, immersive satisfaction, repatronage, utilitarian, hedonic, partial least square
Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Depositing User: Sajad Rezaei
Date Deposited: 17 Jan 2020 13:48
Last Modified: 17 Jun 2020 17:34
URI: https://eprints.worc.ac.uk/id/eprint/9050

Actions (login required)

View Item View Item
 
     
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.