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Know Your Product, Know Your Customer; How Academic Librarians can Learn From Salespeople

Devine, Kathryn ORCID: https://orcid.org/0000-0002-5785-8652 (2017) Know Your Product, Know Your Customer; How Academic Librarians can Learn From Salespeople. In: 2nd Relationship Management Conference, 16-17 November 2017, University of Lancaster. (Unpublished)

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Abstract

The lighting talk considered King and Solis’ (2017) article article ‘Liaisons as sales force: using sales techniques to engage academic library users’ and how the presenter’s own background in sales and retail environments has added to her skillset as a liaison librarian. It argued that these skills are vital to liaison librarians in an increasingly customer-focused, engagement driven environment.

Item Type: Conference or Workshop Item (Speech)
Uncontrolled Keywords: relationship management, customers, librarians
Subjects: Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Divisions: Academic Departments > Information and Learning Services
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Depositing User: Kathryn Devine
Date Deposited: 10 Aug 2019 17:46
Last Modified: 10 Aug 2019 17:46
URI: https://eprints.worc.ac.uk/id/eprint/8470

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