University of Worcester Worcester Research and Publications
 
  USER PANEL:
  ABOUT THE COLLECTION:
  CONTACT DETAILS:

A Customer Diversity Perspective on Customer-to-Customer Interaction (CCI)

Nicholls, Richard (2019) A Customer Diversity Perspective on Customer-to-Customer Interaction (CCI). In: QUIS16 - The 16th International Research Symposium on Service Excellence in Management, 10-13 June 2019, Karlstad University, Sweden. (Unpublished)

[img] Slideshow
WRAP CCI & social diversity.pptx
Restricted to Repository staff only

Download (144kB) | Request a copy
[img]
Preview
Slideshow
WRAP CCI & social diversity.pdf

Download (202kB) | Preview

Abstract

The purpose of this study is to explore the CCI implications of differences in customers’ values, consumption goals, and cultural backgrounds. Specifically, the study extensively reviews the CCI-related literature to examine the extent to which customer similarity is conducive to harmonious CCI and dissimilarity problematic for CCI.

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Keywords: customer-to-customer interaction, customer diversity
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Academic Departments > Worcester Business School
Depositing User: Richard Nicholls
Date Deposited: 24 Jul 2019 04:26
Last Modified: 24 Jul 2019 04:26
URI: https://eprints.worc.ac.uk/id/eprint/8373

Actions (login required)

View Item View Item
 
     
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.