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The Influence of Mate Choice Motivation on Non-Financial Altruism

Bhogal, M.S., Bartlett, J.E. and Farrelly, Daniel (2019) The Influence of Mate Choice Motivation on Non-Financial Altruism. Current Psychology, 38 (4). pp. 959-964. ISSN Print: 1046-1310 Online: 1936-4733

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Abstract

Several studies have found that individuals are more altruistic towards potential mates than others, suggesting altruistic behavior may be a mating signal. Much of the literature focuses on financial altruism using economic games, however altruism can also comprise of non-financial acts, which this experiment examined in an attempt to replicate and refine previous findings. A study was conducted with 199 participants, who viewed both high attractive and low attractive opposite-sex images and were asked how likely they would be to altruistically share their research credits with the person in the image, whilst controlling for self-rated attractiveness. The findings suggest that both men and women were more altruistic towards pictures of high attractive than low attractive potential mating partners (Cohen’s d = 0.37). This study therefore partially replicates previous research examining the role of mate choice effects when exploring non-financial altruism.

Item Type: Article
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Uncontrolled Keywords: altruism, dictator game, attractiveness, sexual selection theory, mate choice, prosocial behaviour
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Academic Departments > Institute of Health and Society
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Depositing User: Daniel Farrelly
Date Deposited: 29 Nov 2018 16:08
Last Modified: 23 Aug 2019 04:50
URI: https://eprints.worc.ac.uk/id/eprint/7321

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