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Empathy Leads to Increased Online Charitable Behaviour When Time is the Currency

Farrelly, Daniel and Bennett, M. (2018) Empathy Leads to Increased Online Charitable Behaviour When Time is the Currency. Journal of Community & Applied Social Psychology, 28 (1). pp. 42-46. ISSN Print: 1052-9284 Online: 1099-1298

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Abstract

This study shows how the empathy-altruism hypothesis can affect helping behaviour where time spent is the currency, through the novel use of a real world charity. Using an online charity task (www.freerice.com) we show that inducing empathy and also anger cause participants to spend more time donating rice to the United Nations World Food Programme. These findings therefore supports the empathy-altruism hypothesis, and adds to previous research that have mainly used artificial and/or hypothetical scenarios by further showing that its effects can be applied to real world scenarios where helping behaviours are beneficial.

Item Type: Article
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This is a pre-peer reviewed version of the following article: Empathy Leads to Increased Online Charitable Behaviour When Time is the Currency.

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Uncontrolled Keywords: empathy, online charitable behaviour, time, altruism
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Academic Departments > Institute of Health and Society
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Depositing User: Daniel Farrelly
Date Deposited: 04 Oct 2017 09:05
Last Modified: 26 Jan 2018 10:56
URI: https://eprints.worc.ac.uk/id/eprint/5947

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