Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

“Membership Retention in the Fitness Industry: A Qualitative Study and the Development of a Predictive model"

Watts, Helen and Francis-Smythe, Jan (2008) “Membership Retention in the Fitness Industry: A Qualitative Study and the Development of a Predictive model". In: ICSS Conference 2008, 21st - 22nd August 2008, Izmir, Turkey. (Submitted)

There is a more recent version of this item available.

Preview

PDF
58Kb

Microsoft PowerPoint
268Kb

Official URL: http://www.icssconference.net/icss-2008/icss-main....

Abstract

The concern over poor membership retention rates in the fitness industry is increasing, yet it has attracted little empirical research. So far, membership retention has mostly been indirectly and narrowly addressed, whereby research has either measured member satisfaction or member usage of a fitness club from mainly a service quality perspective. This paper introduces a mixed-method (QUAL→quan) research project and presents the findings of the qualitative study. 30 semi-structured telephone interviews were conducted with a stratified random sample of current and past members of a fitness club. The responses were thematically analysed and used in the development of a predictive model of fitness club membership retention. The model seeks to predict club usage and actual retention, and includes components such as attitudinal, normative, control beliefs, motivation orientation as well as perceived quality, brand identity and commitment.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Abstract and powerpoint presentation
Uncontrolled Keywords:	membership retention, fitness industry
Subjects:	H Social Sciences > H Social Sciences (General) B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Academic Departments > Worcester Business School
ID Code:	567
Deposited By:	Helen Watts
Deposited On:	23 Jul 2009 15:35
Last Modified:	19 Jun 2013 06:01

Available Versions of this Item

“Membership Retention in the Fitness Industry: A Qualitative Study and the Development of a Predictive model". (deposited 23 Jul 2009 15:35) [Currently Displayed]
- “Membership Retention in the Fitness Industry: A Qualitative Study and the Development of a Predictive Model". (deposited 30 Apr 2013 11:25)

Repository Staff Only: item control page

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.