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More Than a Wallet: Serving the Older Consumer

Nicholls, Richard (2016) More Than a Wallet: Serving the Older Consumer. Consumer Commerce Newsletter.

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Abstract

Considers the values, behaviour and needs of older shoppers in terms of interactions with employees; interactions with other shoppers present in the retail environment; and physical aspects of the retail environment.

Item Type: Article
Additional Information:

The full-text can be accessed via the official URL.

Uncontrolled Keywords: older consumers, retailing, interaction
Subjects: H Social Sciences > HF Commerce
Divisions: Academic Departments > Worcester Business School
Related URLs:
Depositing User: Richard Nicholls
Date Deposited: 13 Sep 2016 14:24
Last Modified: 13 Sep 2016 14:24
URI: https://eprints.worc.ac.uk/id/eprint/4881

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