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The Construction of Childhood Gender Identity Through Advertising in Kays Catalogue (1920-2000)

Mitra, Barbara and Mirza, Mehreen (2015) The Construction of Childhood Gender Identity Through Advertising in Kays Catalogue (1920-2000). In: Gender Construction in Kays Catalogues : 1920 to the New Millennium. Cambridge Academic, Cambridge, pp. 9-27. ISBN 1903499828

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Item Type: Book Section
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Papers presented at the conference ‘The Catalogue of Dreams : Kays’ Mail Order Catalogues and the Development of 20th Century Aspirational Living’ held on 15th November 2011 at the City Campus, University of Worcester.

Copies of this title are held at The Hive and at the University of Worcester's Research Collections. External users should check availability with their local library or Interlibrary Requests Service.

Uncontrolled Keywords: childhood gender, toys, clothing, identity, childhood, consumer culture, Kays catalogues, mail order consumerism, advertising
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Departments > Institute of Humanities and Creative Arts
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Depositing User: Janet Davidson
Date Deposited: 18 Feb 2015 13:55
Last Modified: 18 Feb 2015 13:55
URI: https://eprints.worc.ac.uk/id/eprint/3586

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