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Innovating to survive in competitive markets: business model innovation of Chinese digital businesses

Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277 (2022) Innovating to survive in competitive markets: business model innovation of Chinese digital businesses. International Journal of Innovation Science. ISSN 1757-2223

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Abstract

Purpose
Business model innovation (BMI) has been posited as essential for both new and existing digital business, as they commonly operate in competitive and fast-moving markets with limited entry barriers. However, it is highlighted within the literature that the understanding of how BMI contributes to business success and how new digital ventures develop competitive advantage is still unclear. This study aims to address this lacuna by exploring how young Chinese digital businesses develop and innovate their business models to survive in fast-moving and competitive markets.

Design/methodology/approach
This research adopted a multiple case study design, with qualitative data being collected from the founders of five Chinese digital businesses, to develop an understanding of the evolution of their business models and BMI from their inception.

Findings
The findings add support for the contention that BMI can play an important role and is beneficial in the success of such new digital ventures in highly competitive environments. The founders attribute their success to a willingness for continued BMI, an openness to new opportunities, developing customer relationships and continuous iteration.

Originality/value
This research addresses calls to further the authors’ understanding of how BMI contributes to business success and how new digital ventures develop competitive advantage by exploring the BMI of five highly successful digital businesses from their inception.

Item Type: Article
Additional Information:

This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.

Uncontrolled Discrete Keywords: Business Model Innovation, Innovation, Digital businesses, Start-ups, China
Subjects: H Social Sciences > HF Commerce
Divisions: College of Business, Psychology and Sport > Worcester Business School
Copyright Info: © 2022, Emerald Publishing Limited
Depositing User: Robin Bell
Date Deposited: 15 Dec 2022 17:45
Last Modified: 20 Dec 2022 10:06
URI: https://eprints.worc.ac.uk/id/eprint/12659

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