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Motivation and commitment of volunteers at parkrun events

Renfree, Gillian ORCID: https://orcid.org/0000-0002-9560-2498 and West, Julia ORCID: https://orcid.org/0000-0001-9402-1301 (2021) Motivation and commitment of volunteers at parkrun events. Managing Sport and Leisure. ISSN Print: 2375-0472 Online: 2375-0480

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Abstract

Purpose
Effective organisation and delivery of parkrun events are entirely reliant on the services provided by volunteers. We explore the motivations and commitment of volunteers who provide these services to further our understanding of volunteers at sport events.

Research design
This study explores motivations and commitment to volunteer at weekly parkrun events in Worcester, UK. Data was collected from 92 participants using the Organisational Commitment Questionnaire (OCQ) and a motivation survey.

Findings
Results demonstrate a high commitment to volunteering at parkrun whilst also demonstrating high levels of intrinsic and overall motivation. Differences were also found between males and females motivations to volunteer.

Practical Implications
Potential mechanisms explaining these differences are discussed to identify future research priorities that may help to develop sustainable strategies to retain and recruit volunteers to parkrun events.

Research Contribution
This study identifies demographic differences in sport volunteers at parkrun and suggests that volunteering may not be perceived as leisure.

Item Type: Article
Additional Information:

© 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://
creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original
work is properly cited, and is not altered, transformed, or built upon in any way.

A pdf file of this article is available to download from this WRaP record.

Uncontrolled Discrete Keywords: volunteering, events, parkrun, motivation, leisure
Divisions: College of Business, Psychology and Sport > School of Sport and Exercise Science
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Copyright Info: Open Access article
Depositing User: Gill Renfree
Date Deposited: 06 Oct 2021 10:13
Last Modified: 06 Oct 2021 10:13
URI: https://eprints.worc.ac.uk/id/eprint/11414

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